AT&T cuts price of unlimited plan to $80, retreats on iPhone X BOGO deal

iPhone X, 3D sensors

AT&T dropped the price of its unlimited data plan by $10 per month, to $80 per month, continuing a pricing war for unlimited plans among the largest wireless carriers in the U.S. The operator also added in price discounts and perks to its plans, such as a lifetime subscription to HBO and a $15 video credit for AT&T’s video services.
AT&T’s Unlimited Plus Enhanced package offers unlimited data and 15 GB of mobile hotspot data per line for $80 per month for the first line. That's a $10 decrease over its prior Unlimited Plus plan, and an increase of 5 GB of data for tethering.
AT&T's other new unlimited data plan is now called Unlimited Choice Enhanced. It previously cost $60 for one line and now it costs $65 per month for one line for unlimited 4G LTE data. If customers get four lines the price stays the same at $40 per month.
There are, of course, caveats to these deals. AT&T says the $80 per month price is only available after customers have signed up for autopay within two billing cycles. For the Unlimited Plus Enhanced offer, the $15 video credit is available only through AT&T’s DirecTV, U-verse or DirecTV Now services. For the Unlimited Choice Enhanced offering, the video credit is only applicable for DirecTV Now, meaning essentially that customers can take $15 off their DirecTV Now bill. The discount is applied within the first three billing cycles. For the HBO offer, current pay TV subs will receive a credit for HBO on their pay TV bill; and AT&T's wireless-only customers can receive HBO for free when they create a free DirecTV Now account, and without needing to sign-up and pay for any additional video services, an AT&T spokesperson confirmed.
The news comes amid a heated battle among wireless carriers in offering unlimited data plans, as these plans have become the major driver for signing up new customers in the wireless market. Verizon offers an unlimited data plan for $80 per month for the first line; T-Mobile offers an unlimited data plan for $70 per month for the first line; and Sprint is offering unlimited data plan for free for a full year to customers who bring their own device to the operator (prices start at $60 per month for the first line after the promotion).

Comments

Post a Comment

Popular posts from this blog

Dragon Touch Vision 3 4K WiFi Action Camera Review

Image
I ordered this camera for general filming, I wanted a small but capable camera like the GoPro that could be used for lots of purposes - without having to worry about shock or water damage. This camera was a much cheaper alternative to the GoPro. The camera comes with the standard range of mounts and accessories, but some notable ones were that it came with a carrying case (many don't), a spare battery and a remote for photos/videos. I liked that there was a spare battery as when recording at 1080p these Action Cameras only typically last for about 1.5 hours of video, so many cameras don't come with a second battery when I think it's a must-have I was a bit disappointed that at 4K 30fps some frames were dropped, although this may be because I was using an older 4GB card that wasn't fast enough, I'll have to retry 4K video later on with a faster card.  What I found much better was 1080p 60fps recording, this was crystal clear and so smooth! For action shots, you wa...
Read more

Samsung Q65Q8FN Review

Image
The QLED series from Samsung builds on the Premium UHD series by adding a wider color gamut via Quantum Dot film and Quantum Dot color. It has excellent black levels and contrast and will capture the intended increased brightness and color of HDR content. This years model focuses more on an anti-reflective screen combined with better contrast through the new Q Contrast Plus technology. Has 240 motion rate. Differences between the Q7 and Q8 QLED TVs One of the key differences between the two series is the inclusion of the high end Ultra Black Panel in the Q8. Ultra Black Elite Panel:  Samsung is marketing this panel feature which is included only in the Q8 and Q9 QLEDs for those of us that do not adjust room light conditions when watching TV. This technology built in the Ultra Black panel increases brightness while decreasing glare by using micro dots on the surface of the panel to help redirect light from surroundings that would otherwise cause glare on the screen. The ot...
Read more

Alien Skin Exposure X3 review

Image
This review is based on use of Exposure X3 and a beta version of Exposure X3 Complete Workflow Update for Mac. Introduction We’ve reached the point with image editing software that most basic features are covered. Correcting for exposure, saturation, and other settings are the expected baseline, which means applications need something more to differentiate themselves. Some, like Skylum’s Luminar or Serif’s Affinity Photo (see Review: Affinity Photo 1.5.2 for desktop), are competing on price, along with the fact that they don’t require subscription plans. Add to the mix Alien Skin Software’s Exposure X3. It’s competitive on price—$149 on its own, or $199 for a bundle that includes a couple of the company’s utilities, with no subscription—but it also includes several unique features that demonstrate the company is willing to tailor the software experience to how its customers use the product. Differentiation in organizing Like Adobe’s Lightroom family of products, Expo...
Read more